Social Media websites have grown phenomenally in recent years. Millions of people use social media sites like Myspace, Facebook etc. to connect with their virtual friends and share important tit-bits of their life. It would have been hard to believe that these sites would enable the people to create their own virtual network of friends. Social media sites have become indispensable part of life for millions of people.

The popularity of social media websites has been such that users have become addicted to the virtual network of friends. Medical councils have even initiated the debate on impact of such sites on human health. These social media sites allow the person to build his own virtual network of friends. The plea for moderate use of these sites has fallen on deaf ears.

It is no wonder that large corporations have begun taking notice of social networking sites. They are actively utilizing the power of social sites to communicate with their customers. The consumer is no longer at the mercy of companies if he is not satisfied with their services. He just has to post his experience on the Facebook wall or share his experience with a simple tweet. Since the communication these sites has potential to become viral, it alerts other consumers about non-responsive company. A complaint on social sites evokes faster response than writing an email to the company.

Companies on their part have begun brand protection exercise. They have become active participants on social sites like Facebook, Twitter etc. Kentucky Fried Chicken successfully re-launched its French fries product with the help of Twitter and Facebook. It is worth mentioning that Kentucky Fried Chicken had failed to launch the product successfully during its first launch. The strategy of Kentucky Fried Chicken was simple. It organized a contest which became hugely popular among the users which saw the phenomenal jump in the sales of fries.

Marketers have begun using the social sites to broadcast their message. It is a goldmine waiting to be tapped. Not only it has the power to build instant brand recognition but it can be a fertile ground for acquiring highly targeted customers in shortest possible time.

A dissatisfied consumer can easily voice his dissent with a simple tweet which could be read by millions of users. Social sites have become an effective communication tool for individuals and corporations alike.

The transformation that social sites have brought in the lives of people has been unbelievable. It has been noticed that the people living in the same house use these social sites to communicate with each other. Social sites have made the individual more confident. A person can freely share his thoughts with thousands of users which he might not be able to do so in his real life. The evolution of social sites has just begun. With rapidly changing technology these social sites would occupy an indispensable position in the lives of an individual. Communication would never be the same. Thanks to social sites.